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4 methods to hit the bottom working within the new yr to fulfill your recruiting targets


Be taught tricks to take advantage of Gem’s automation capabilities, together with automated lead actions, group actions, and candidate nurture.

As we ramp up in 2023, expertise leaders throughout industries are sharpening their focus and seeking to their instruments to extend effectiveness inside their groups. Some organizations are in search of to extend recruiter effectivity, whereas others are aiming to decrease the price of rent or construct expertise swimming pools for the longer term. Regardless of the case, Gem’s automation can assist you obtain these targets.

We pulled collectively a couple of techniques to contemplate when utilizing Gem to assist hit your 2023 targets:

Tactic 1: Discover prospects who’re ‘prone to transfer’

Timing is all the pieces. Your CRM is probably going stuffed with prospects your group has sourced over years however the timing wasn’t fairly proper. As a substitute of sourcing new candidates from scratch or ready for brand-new functions, wouldn’t or not it’s good to determine those that are in search of a change—to not point out these whom you’ve already vetted, and/or been in communication with? 

Think about you’re on the lookout for a brand new enterprise account government to your gross sales group this yr. With Gem’s new “More likely to Transfer” filter, you will discover prospects who’ve just lately up to date their LinkedIn profiles, however not modified roles. Based on our analysis, of us who replace their profiles are more likely to be on the lookout for one thing new. 

Save this search and add mission routing to robotically transfer matches right into a mission the place you possibly can overview them, sequence them, or nurture them with a marketing campaign.

Together with “More likely to Transfer,” think about using the “Months at Present Firm” filter. This can assist you seek for particular milestones—like prospects who’re approaching the four-year mark at their present firm—to determine who could be much more prone to transfer to a brand new function.

Tactic 2: Nurture previous candidates for a selected function

It’s January, so maybe your group has simply been allotted a brand new headcount objective to fill all year long. A terrific place to begin is by automating outreach to previous candidates with a private contact. 

Many groups need to faucet into previous functions, however it may be onerous to recollect or cumbersome to do. Gem’s prospects usually have inside ‘guidelines of engagement’ that require they wait earlier than partaking a previous applicant. For instance: let’s robotically nurture individuals who utilized over a yr in the past for engineering positions and had optimistic suggestions. 

After growing a search (a tip – begin with the Silver Medalist fast search!), save your search and choose a sequence for sequence routing. Gem will robotically sequence prospects matching this standards (as much as 600 per day)!

You may as well take into account nurturing prospects who replied “Later” or those that opened an e mail however didn’t reply to a sequence one yr in the past.

Tactic 3: Convert occasion attendees to certified candidates

Expertise groups have frolicked figuring out which 2023 recruiting occasions will likely be best at reaching high-quality prospects. For each occasion attendee you work together with, let Gem automate lead seize, then comply with up robotically with focused messaging based mostly upon their responses.

With this set-up, each occasion attendee may have a focused message of their inbox (e mail, SMS) the second they depart your occasion!

Tactic 4: Invite previous contacts to your Expertise Neighborhood

Like many people going through the macroeconomic uncertainty of 2023, it could be time to your group to begin constructing expertise swimming pools for future hiring. For instance: let’s construct a expertise neighborhood of engineers among the many professionals we’ve engaged with prior to now. 

This may be completed in 4 important steps:

  1. Create a mission the place you need your neighborhood to ‘stay’

  2. Create a marketing campaign to welcome new members of the neighborhood

  3. Design the marketing campaign, setting the viewers to anybody within the mission from step 1

  4. Add a saved search that meets your Expertise Neighborhood standards with mission routing to the mission from step 1

With these 4 steps, you’ve fully automated your Expertise Neighborhood as an evergreen marketing campaign.

Make this the yr of automation

Gem is right here that will help you take advantage of your relationships. This yr, as all of us purpose to fulfill altering organizational targets, tackle a problem to automate a part of your workflow in order that Gem can do the give you the results you want.

In case you’re a present Gem buyer, we hope you possibly can take one in every of these techniques and make it a part of your new yr’s decision. In case you’re a potential buyer, Get in contact with us at the moment to see these highly effective workflows in motion or skip proper to requesting a demo

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