Extra Than a Pet marketing campaign will assist folks struggling to entry care for his or her pets

Folks have super love for his or her four-legged relations, and that human-animal bond transcends race, ethnicity, geography and socioeconomic standing. But thousands and thousands of pet homeowners battle to care for his or her pets attributable to an absence of entry to pet care.

The enjoyment, unconditional love and well being advantages of the human-animal bond are priceless, however the unhappy actuality is that thousands and thousands of pets within the U.S. live in poverty with their households. Rising inflation and systemic poverty have left many households struggling to entry important care and provides for his or her pets.

Nobody must be denied the chance to personal a pet …

… as a result of animals deliver pleasure to our lives.

… as a result of animals enhance our psychological well being and assist hold us lively.

… as a result of animals are a lot #MoreThanAPet!

Greater than 20 million pets reside with their homeowners in poverty throughout the U.S. To place it into perspective, this quantity is thrice better than the variety of pets who enter shelters annually. Furthermore, 70% of those pets have by no means seen a veterinarian. Consequently, persons are usually compelled to decide on between assembly their very own wants and people of their pets. All too usually they lack any entry to veterinary care, pet-inclusive housing and different important sources comparable to pet meals and provides. Now we have heard firsthand from numerous households that they’d fairly skip a meal themselves than not be capable of care for his or her pets. Nobody ought to ever be on this place.

As a company devoted to the well-being of animals, we can’t ignore this nationwide disaster. A key a part of our work is to realize fairness in entry to pet take care of underserved communities. These efforts are lengthy overdue and vital to acknowledge the human in “humane.” By way of our Pets for Life and Rural Space Veterinary Providers packages, we’re making a world the place everybody can expertise the unconditional love and advantages of an animal companion, no matter their race, ethnicity, geography or socioeconomic standing.

Take Janis and her canine, Freeda, a poodle combine. Janis first acquired palliative and finish of life veterinary take care of her senior Chihuahua, Child, via an area Pets for Life associate in Idaho, Higher Collectively Animal Alliance. Shedding Child was tough, however Janis discovered solace in having Freeda. Nevertheless, the mandatory grooming for Freeda to remain wholesome was financially out of attain. Gaining access to veterinary care and grooming without charge has meant all the things to Janis. Janis shared, “It takes a group typically. I’m so grateful for Pets for Life. I do not know what I might do with out them.”

I am pleased with this work and the dedication of everybody concerned in executing these packages. As we proceed to handle the realities of pets in poverty within the U.S., we invite you to hitch us as we launch our Extra Than a Pet marketing campaign with the assistance of 5 companions: ADM, Smalls, Motel 6, Ollie and TQL. The marketing campaign goals to boost consciousness and supply options to extend entry to care and hold households and their pets collectively, completely satisfied and wholesome. Grammy-winning musician Mya can also be supporting the marketing campaign, alongside along with her canine, Tango, Jemma and Jax, and her cat, Journey.

We invite everybody to point out assist for this marketing campaign by sharing why their companion animals are #MoreThanAPet. Marketing campaign associate Smalls is donating a bowl of meals for each picture shared, as much as $1 million, to pets and their households in want.

Individuals who reside with their pets via tough circumstances are a testomony to the ability, the worth and the resilience of the human-animal bond. Collectively, we will construct a society wherein households who expertise poverty with their pets are seen, valued and have equal entry to sources.

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