Now we have a visitor publish from Swati Priyam. Swati is a product administration veteran with deep technical experience. She’s held roles at a number of the finest manufacturers together with Expedia, Navis, and EMC. Swati holds a Grasp of Software program Engineering from Carnegie Mellon.
Should you’ve labored with Lewis, participated in his workshops, or learn his books, you already know that he’s all about frameworks.
Frameworks assist immensely, each on the job and on the interview. Frameworks get you higher outcomes and be sure that your pondering and communication is thorough. Frameworks would possibly impress your viewers too.
Under, I’ve described his favourite frameworks together with when and the way you must use them.
In line with Lewis Lin, when you find yourself requested a behavioral query, as an alternative of giving a boring mechanical reply utilizing the STAR (State of affairs, Job, Motion, Consequence) methodology, you have to discover a solution to painting your experiences as attention-grabbing, participating tales that hiring managers can simply perceive and revel in. For that objective, he developed the DIGS framework as proven under:
- D ramatize the state of affairs
- I ndicate the alternate options
- G o by means of what you probably did
- S ummarize your affect
Utilizing the DIGS framework not solely permits your interviewer to grasp the significance of the story you’re speaking about but in addition what you probably did with all attainable alternate options in thoughts. Lewis Lin recommends utilizing The Rule of Three framework whereas doing that. An inventory of three issues inherently appears extra full than a listing of two issues. Alternatively, a listing of 4 or 5 issues is simply too many and would possibly get overwhelming to the interviewer.
Whereas explaining the alternate options, it is rather useful to do a execs and cons record which helps the interviewer perceive the thought technique of the choice the storyteller made to unravel the issue.
While you undergo particulars of what you probably did, you may leverage the 5W and H framework to persuade the interviewer that you simply had been on the motive force’s seat in your story and never simply somebody sitting subsequent to the motive force. Listed under is the breakdown of this framework together with some examples of tips on how to use them to offer clear particulars in an attention-grabbing method.
- What did you do?
- Who did you name?
- When did you resolve to launch?
- The place was the product launched first?
- Why did you launch it there?
- How did you prioritize?
When requested a product design query, Lewis recommends adopting his CIRCLES Methodology as proven under to prepare your ideas and supply an entire response with out forgetting any step in an interview setting.
- C omprehend the state of affairs
- I dentify the client
- R eport the client’s wants
- C ut by means of prioritization
- L ist Options
- E valuate trade-offs
- S ummarize your suggestions
As you Comprehend the state of affairs, it’s often a great follow to make use of the 5W and the H query record.
Nonetheless, within the curiosity of time, Lewis recommends shortening to simply the 3Ws and H as an alternative:
- What’s it?
- Who’s it for?
- Why do they want it?
- And the way does it work?
To Determine and Report your buyer wants and to sketch the actions of the client, draw a buyer journey map. It helps you uncover product enchancment areas simply. Whereas drawing the client journey map, take into consideration the 5Es guidelines to assist brainstorm completely different phases of the client expertise. Listed below are the 5Es:
- E ntice: What occasion triggers a person to enter into the UX funnel?
- E nter: What are the primary few steps within the UX funnel?
- E ngage: What process(s) is the person attempting to perform?
- E xit: How does the person full the duty?
- E xtend: What comply with up actions happen after the person completes the duty?
After you’ve got recognized the client and their wants and are onto the step of Itemizing the options, you have to bear in mind the Rule of three. Brainstorming on at the very least 3 or extra options will assist you innovate iteratively and can put you in a cushty state of affairs because the interviewer critiques your options.
Below the product execution query kind, you may be requested to outline metrics for a product as you put together to launch a brand new characteristic to the market. AARM metrics is a superb analytical framework which supplies step-by-step steering to measure your success. Listed under are some pattern inquiries to ask your self as you cope with a metrics query.
- A cquisition – How will you monitor buyer sign-ups to your service?
- A ctivation – What number of customers are totally registering to your service?
- R etention – What number of customers are returning to make use of the service usually and in flip, serving to the enterprise?
- M onetization – How a lot income can you accumulate from the customers?
The McKinsey SCR framework lets you craft a succinct enterprise story. Right here is how you must use it:
- S ituation – Clarify the context and info to familiarize the viewers
- C omplication – What was the issue?
- R esolution – How did you go about fixing the issue?
The ESTEEM Methodology is a step-by-step information for what you must do to climb the PM ladder after you’ve got landed an important PM job. The parts are as listed:
- E xecution – Legendary PMs ship 5-10x of what common PMs ship
- S uperior communication abilities – Legendary PMs are sturdy communicators
- T actical consciousness – Legendary PMs work smarter, not tougher
- E xtraordinary psychological toughness – Legendary PMs don’t stop simply
- E xceptional group builder – Legendary PMs have an important community of proficient folks
- M oonshot imaginative and prescient – Legendary PMs differentiate themselves with a moonshot imaginative and prescient
PEDALS is a six-step framework to information dialogue and improvement of scalable programs. The six steps are:
- P roccess necessities
- E stimate
- D esign the service
- A rticulate the Knowledge Mannequin
- L ist the Architectural Comonents
- S scale
Whereas these frameworks, strategies, and acronyms are very helpful in organizing one’s ideas, one should bear in mind why they’re there and tips on how to use them. They’re meant to make your life simple.
Keep in mind that these frameworks are simply tips or checklists, however not full recipes.
For extra particulars, consult with Lewis’ books:
Decode & Conquer by Lewis C. Lin
The Product Supervisor Interview by Lewis C Lin
The System Design Interview by Lewis C Lin and Shivam P Patel
Be the Biggest Product Supervisor Ever by Lewis C Lin
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