Royal Ahrend has introduced the addition of Deberenn to its worldwide product portfolio. The corporate believes the tie-up will allow Royal Ahrend to supply a broader and stronger vary of sentimental seating merchandise and lounge space furnishings. It additionally claims that the transfer will assist to fulfill altering prospects’ wants, esspecially to raised tackle the development of hybrid working, the place group areas play a central function as connecting elements and social assembly locations in workplaces.
Deberenn’s tender seating merchandise are designed to be effectively suited to a majority of these areas. With designers from France, UK, Spain, Italy, USA, and Turkey, Deberenn delivers its vary of sentimental seating to over 45 international locations. Having already been a trusted companion of Royal Ahrend in Jap Europe and the UK over time, this worldwide collaboration with Deberenn expands on that partnership.
The companies imagine that Deberenn merchandise align with Ahrend’s imaginative and prescient on vitalising workspaces. Whereas digital interactions and video conferencing have turn into an integral a part of the hybrid working development, the central group space within the workplace stays irreplaceable as a unifying ingredient for colleagues, companions, and purchasers, a current research carried out by Royal Ahrend exhibits. Correspondingly, the hotelification development emerged, the place workplaces are designed to supply heat and hospitality to encourage staff to return. Increasing their partnership, permits each companies to answer this development as effectively.
Eugène Sterken, CEO of Royal Ahrend: “We’re more than happy to accentuate our collaboration with Deberenn in Europe. The design philosophies match very effectively collectively, and the merchandise are an incredible addition to our portfolio which permits us to raised serve our prospects’ wants.”
Mustafa Kadioglu, CEO of Deberenn, provides: “Partnering on a big scale with Royal Ahrend aligns completely with our design philosophy, as the corporate is globally famend for its timeless workplace furnishings options. We’re very a lot trying ahead to this collaboration.”
