Temps extra more likely to be loyal if staffing companies that take these steps, research says

November 10, 2023

Contingents seem extra glad with staffing companies this yr than final, in response to analysis by staffing software program supplier Bullhorn. Its survey of greater than 1,000 contingent employees globally discovered that 68% would work with their staffing companies once more — up from 57% final yr. Nevertheless, staffing companies can do extra to maintain contingents loyal.

A easy recruitment expertise would enhance contingents’ chance of working with a staffing agency once more by about 50%, in response to Bullhorn’s analysis. Right here’s a breakdown of affect by recruitment operate, if it have been a easy expertise:

• Job search, 27% enhance
• Interview course of, 44% enhance
• Filling out kinds, 57% enhance
• Job match, 48% enhance
• Logging and submitting time, 35% enhance

Immediate communication is vital. The analysis discovered 73% of contingents usually tend to maintain working with a staffing agency if their recruiter communicated promptly. By way of frequency, 60% of candidates count on to listen to from their recruiter at the very least as soon as every week; if that is so, 84% of candidates would work with them once more. And electronic mail is the popular communication channel, with 44% of candidates itemizing it as their best choice.

One other key to contingents’ loyalty: accuracy. The analysis discovered 31% of contingents stated they selected a staffing agency as a result of it had entry to the roles they needed. And there was a 48% enhance in willingness to work with a agency once more if its recruiter discovered jobs that have been a great match.

Velocity can be an element. Practically three-quarters of candidates, 72%, stated they need to be positioned in a job inside 4 weeks of first contact with a staffing agency, and 22% hoped to be positioned inside every week. On the flip aspect, 62% stopped working with a staffing agency as a result of the method took too lengthy or they discovered one other job earlier than the agency was capable of full the method.

Nevertheless, the research famous, given the rising reliance on contingent labor by workers and a persistent expertise scarcity, it’s grow to be extra vital for staffing companies to exceed candidates’ expectations to safe their willingness to work with the agency once more.

“As staffing companies try to retain enterprise and enhance their margins, it’s extra vital than ever to domesticate a loyal neighborhood of glad expertise,” Andre Mileti, product evangelist, expertise expertise at Bullhorn, stated in a press launch.

“The companies that succeed on this local weather can be these that may place candidates in the correct jobs rapidly, whereas providing a handy, consumer-grade expertise,” Mileti stated. “And the recruiters who will be capable of do that greatest are those that have the correct talent-facing applied sciences accompanying their efforts.”