Right now’s expertise count on frequent outreach and updates from recruiters, and so they reward that effort with loyalty to their staffing agency. The GRID 2023 Expertise Traits Report revealed that 68% of candidates would proceed working with their present recruiter — however that rises to 84% when recruiters contact them greater than as soon as per week.
With expertise swimming pools as tight as they’re (and are prone to stay), that increase in candidate loyalty could possibly be vital.
Frequency of communication is paramount
28% of recruiters are speaking with candidates as soon as per week — and as soon as per week appears to be the candy spot. However 34% of candidates would really like that degree of outreach, so there’s room for even stronger candidate engagement.
It’s particularly necessary for companies to concentrate on contacting candidates with new alternatives earlier than their present task ends — one thing absolutely 20% of respondents say didn’t occur for them.
Outreach must replicate candidate preferences
Recruiters have to tailor their outreach to the frequency and channel candidates desire. Regardless of the rise of textual content messaging, electronic mail nonetheless stays the best choice — and most recruiters are honoring that desire.
Nevertheless, they might lean in additional to LinkedIn and rely much less on telephone communication — 22% of candidates nonetheless report their recruiters attain out with a telephone name. Skilled candidates specifically would really like extra LinkedIn messaging (19%), and 12% of healthcare candidates would really like extra app-based messaging.
Generational preferences differ
For communication associated to job alternatives, electronic mail comes out on prime throughout all age teams. However there are some refined variations that staffing companies will need to keep watch over.
For instance, Child Boomers are more likely to desire textual content communication than all different teams. And Millennials and Gen Z usually tend to embrace WhatsApp — which is much more true in Europe.
What do you have to be doing now?
Generational variations will probably develop over time, so staffing companies will need to rigorously observe the information and tailor their outreach accordingly. And it’s probably that increasingly more candidates will count on textual content or app-based communication sooner or later. The very best method at this time is a very omni-channel communication technique supported by automation.
