In the present day’s expertise anticipate frequent outreach and updates from recruiters, they usually reward that effort with loyalty to their staffing agency. The GRID 2023 Expertise Developments Report revealed that 68% of candidates would proceed working with their present recruiter — however that rises to 84% when recruiters contact them greater than as soon as per week.
With expertise swimming pools as tight as they’re (and are more likely to stay), that enhance in candidate loyalty may very well be essential.
Frequency of communication is paramount
28% of recruiters are speaking with candidates as soon as per week — and as soon as per week appears to be the candy spot. However 34% of candidates would love that stage of outreach, so there’s room for even stronger candidate engagement.
It’s particularly vital for companies to give attention to contacting candidates with new alternatives earlier than their present task ends — one thing totally 20% of respondents say didn’t occur for them.
Outreach must replicate candidate preferences
Recruiters must tailor their outreach to the frequency and channel candidates desire. Regardless of the rise of textual content messaging, e-mail nonetheless stays the best choice — and most recruiters are honoring that desire.
Nonetheless, they might lean in additional to LinkedIn and rely much less on cellphone communication — 22% of candidates nonetheless report their recruiters attain out with a cellphone name. Skilled candidates specifically would love extra LinkedIn messaging (19%), and 12% of healthcare candidates would love extra app-based messaging.
Generational preferences differ
For communication associated to job alternatives, e-mail comes out on high throughout all age teams. However there are some delicate variations that staffing companies will wish to control.
For instance, Child Boomers are more likely to desire textual content communication than all different teams. And Millennials and Gen Z usually tend to embrace WhatsApp — which is much more true in Europe.
What do you have to be doing now?
Generational variations will probably develop over time, so staffing companies will wish to fastidiously observe the information and tailor their outreach accordingly. And it’s probably that increasingly candidates will anticipate textual content or app-based communication sooner or later. One of the best method at the moment is a very omni-channel communication technique supported by automation.
