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Digital transformation in staffing: what lies forward in 2023

digital transformation

Digital transformation stays on everybody’s thoughts. On this 12 months’s World Recruitment Insights and Information (GRID) Trade Traits Report, over 2,000 staffing professionals listed it as one in every of their high priorities. However digital transformation is greater than only a buzzword – it’s the important thing to long-term, sustainable development.

What does digital transformation appear like throughout the recruitment business? In accordance with our respondents, staffing companies have an extended strategy to go in the case of digitizing information, automating processes, and leveraging self-service expertise.



As these tendencies counsel, almost half of staffing companies are nonetheless within the early levels of tech adoption, and nearly an extra quarter don’t have any digital transformation technique in place. There’s an enormous alternative right here for companies that do spend money on tech to realize an edge over their rivals.

Let’s break down how digitization, automation, and self-service may also help you stand out from the competitors and see development for years to come back.

Growing relationships

Whereas some could also be cautious of tech changing the human component of recruitment, if appropriately used, it ought to do something however. Leveraging expertise is a strategy to amplify and nurture relationships with each candidates and shoppers. 

Consider your ATS/CRM. Is it a graveyard stuffed with outdated and inaccurate data, or is it an lively repository of candidate and shopper particulars? By sustaining your database, you’ll have the ability to see, for instance, how a candidate prefers to be contacted or how lengthy it’s been because you’ve made a placement with a shopper. Having a database as your single supply of reality is essential to making sure you’ve gotten the appropriate particulars to proceed constructing your relationships.

As 3DIQ Co-founder and COO Tim Walker famous in a current interview, “It’s essential that if you’re partaking with candidates, otherwise you’re partaking with shoppers, that all of that data comes again into Bullhorn as a result of then you’ll be able to perceive what’s working and what’s not, and who’s performing and who’s not performing.”

As an alternative of taking up your valued interactions along with your community, recruitment automation supplies constant touchpoints and reminders to make candidates really feel valued. Even an automatic “good luck” textual content on the morning of an interview goes a good distance. Billy Davis, Buyer Success Supervisor, Automation, AI, and Expertise Platform at Bullhorn, famous, “Recruiters that develop nice relationships and supply robust profession recommendation ought to embrace automation. Automation helps them try this with extra folks and amplify their influence.

Maximizing recruiter effectivity

Embracing expertise additionally results in appreciable good points in efficiencies for recruiters. By automating handbook duties, like cleansing up databases, sending reminders and check-ins, and setting notes and alerts, recruiters can acquire worthwhile time again of their day. Bullhorn clients that use automation save, on common, three hours a day. Consider all of your workforce can do with that additional time.

In a current case examine, Ascent Worldwide famous the good points they noticed in recruiter efficiencies from implementing automation. They have been in a position to save 15 hours of marketing consultant time per week. “The whole lot we’ve achieved with Bullhorn’s Automation software has been to permit folks extra time to give attention to the standard of their gross sales course of, the standard of their conversations with candidates, and enhancing compliance,” mentioned Shayne Simpson, Managing Director at Ascent Worldwide Group. 

Empowering candidates

Some companies take their digital transformation journey a step additional with self-service expertise. Instruments like chatbots and self-service calendars eradicate time-consuming backwards and forwards. As an alternative, candidates can begin job purposes, schedule conferences with recruiters, and entry key data all on their very own phrases, empowering them to take the reins of their recruitment journey.

This self-service expertise is an element and parcel of recent life – assume reserving dinner reservations to scheduling grocery deliveries – and recruitment needs to be no exception. “Having fun with a consumer-grade expertise all through the whole hiring journey has turn into simply as necessary because the work itself,” mentioned Andre Mileti, Product Evangelist, Expertise Expertise at Bullhorn. Self-service tech communicates to your expertise pool that you may sustain with the fast-paced world during which they stay.

Fueling development

Investing in tech isn’t simply an funding in your information and folks; it’s an funding in the way forward for your small business. Even amid rising financial uncertainty, now could be the time to lean on expertise to make sure continued development, whether or not which means elevated income or improved candidate satisfaction.

Ascent Worldwide is already seeing a lift of their gross sales figures on account of their funding. “That’s as a result of our consultants have time to headhunt reasonably than simply sending emails,” Simpson mentioned. They’re additionally seeing a rise of their five-star rankings, because of the suggestions they’ve acquired via Web Promoter Survey (NPS) scores. Offering a terrific expertise ensures enterprise well being for years to come back: “Happy candidates finally turn into shoppers,” Simpson added.

The information displays these findings. Our Trade Traits Report discovered that companies that reported income development in 2022 have been twice as more likely to cite digital transformation as a precedence and twice as more likely to up investments in 2023, as in contrast to those who skilled flat development.



To see long-term development, present a top-tier expertise to candidates and shoppers, and empower your workforce to carry out at its finest, the reply could lie in doubling down on digital transformation.

Searching for extra insights on the tendencies shaping the staffing business? Try the total GRID 2023 Trade Traits Report.



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