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How you can drive extra site visitors to your purchasers’ job listings


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Struggling to draw sufficient job seekers to your purchasers’ job listings with out breaking the financial institution? As a staffing agency, discovering the best expertise to fill your purchasers’ open positions is crucial – however no one has a limiteless price range. 

Whereas there’s no “silver bullet,” these techniques will show you how to drive extra site visitors to your job listings – and get extra certified candidates to use.

Optimize the “final mile” of your software course of.

Make certain the applying course of is user-friendly and doesn’t unintentionally create friction that drives job seekers away. A technique to do that is so as to add one-click apply choices corresponding to Apply with Certainly or Apply with LinkedIn. Additionally, take into account including a “Skip the Search” possibility for individuals who simply need to ship you a resume and allow you to advocate the best job.

Don’t lose potential candidates who view your jobs.

Many job seekers view job listings with out being prepared to use. To keep away from shedding them, there are a few issues you may add:

  1. Exit intent pop-up: Create a pop-up that solely seems when somebody leaves a job with out making use of to ask the candidate to obtain a chunk of useful content material (e.g., a wage survey, job searching recommendation, or employment outlooks in particular fields) or join job alerts (see under). 
  2. Job alert sign-up: Provide candidates the flexibility to sign-up for job alerts that match their preferences. 

Whenever you get individuals’s electronic mail addresses or mobile phone numbers, you create alternatives to nurture relationships. Then, when these people are prepared to use, they’ll be extra prone to return to your website.

Add a job search widget to your property web page and candidates web page.

Make it extraordinarily straightforward for potential candidates to search out related jobs by including a job search widget to your web site (positioned on the high of pages for max visibility). The extra handy you make it for individuals to go looking, the extra probably they’re to use.

Use a welcome mat or fly-in pop-ups.

Whereas pop-ups could appear intrusive, they will successfully drive site visitors to your job listings or encourage guests to use. You possibly can customise the pop-up message to match the customer’s pursuits and preferences.

Drive extra job seekers again to your web site.

Our analysis has proven that returning job seekers are twice as prone to apply for a job as first-time guests. You’ve already invested cash to get individuals to go to your website as soon as – benefit from that funding by constructing a plan to carry them again.

To encourage guests to return to your website, take into account providing job alerts by way of electronic mail or textual content message. It’s also possible to use retargeting PPC promoting on Google’s Show Community, Fb, or LinkedIn to succeed in guests who’ve visited your Profession Portal, or use advertising automation to electronic mail or textual content guests who’ve accomplished a Contact kind in your website.

Provide content material that appeals to your goal candidates (together with passive expertise).

Assume: What questions and data are your superb job seekers on the lookout for? Wage surveys, profiles of high employers in particular fields, job searching steerage and profession progress recommendation all present worth to guests. 

It’s also possible to benefit from Thank You pages, which seem after somebody fills out a kind in your web site. These pages are a wonderful place to advertise content material to passive expertise (e.g., provide a free eBook on “How you can Negotiate Your Wage Like a Professional” or “Secrets and techniques to Touchdown Your Dream Job in 2023”) and encourage energetic job seekers to return to your Profession Portal earlier than leaving your website.

Enhance your job distribution.

There are a lot of methods to extend your job listings’ attain, together with each paid and free job websites. Moreover, there are software program firms focusing on automating the distribution of your job postings to those websites. Haley Advertising’s Profession Portal software program, for instance, distributes to round twelve free job aggregators. It’s also possible to go for multi-poster instruments corresponding to Broadbean and Ibidu to streamline job postings to paid and free job websites.

Past job aggregators:

  • Attempt Google for Jobs, which requires schema mark-up to point that your job postings are certainly job posts. 
  • It’s also possible to use the Google Cloud API to additional speed up indexing of your jobs. The earlier they’re listed, the earlier job seekers can discover them.
  • Scrutinize your job titles to make sure they match those your superb candidates can be looking for. 
  • Refresh the language in your job postings to assist them rank larger on Google for Jobs.
  • Lastly, you may improve the distribution of your job postings by way of natural sharing on social media. Your recruiters can do that manually, or you may automate the method utilizing instruments like Buffer or NetSocial.

Attempt these concepts to drive extra purposes!

By bettering your software course of, discovering methods to communicate with website guests, providing precious content material to passive job seekers, rising job distribution, and creating methods to drive individuals again to your web site, you will get extra eyeballs in your job postings (with out breaking the financial institution) and finally get extra certified candidates to use.

Need assistance implementing these concepts?

In the event you’d like particular suggestions on your staffing agency, or need assistance with advertising technique or execution, get in contact.

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